Happy Hour Haven

Piegatto’s Rooftop Photoshoot Extravaganza

By Giulia Richter

June 24, 2024

In the heart of Guatemala City, under a sky that transitioned from the soft hues of dawn to the inky depths of night, the Piegatto team embarked on an ambitious photoshoot that spanned the entire day. The setting was a rooftop terrace, the perfect stage to highlight the beauty and versatility of our latest designs.

The creative force behind this visual journey was a collective effort. Inspired by the charm of rooftop terraces and the imminent end of winter, the was clear: capture the allure of a perfect day transitioning into an unforgettable evening. Think golden hours, cocktail in hand, and a summer dress swaying in the breeze—a celebration of life, light, and design. 

 

Guiding the direction of this vision was Alejandro, whose keen eye ensured every shot told a story. Crisol and Analuz worked their magic with styling and coordination, creating harmonious scenes that brought our pieces to life. Behind the lens was Javier, capturing the essence of our designs with every click.

From the first light of morning, the terrace was abuzz with activity. Our goal was to showcase our furniture in different lights, each one revealing new facets and nuances. The morning sunlight painted our pieces in a fresh, vibrant glow, emphasizing their craftsmanship and detail. As the sun climbed higher, the bright daylight brought out the true colors and textures, showing our designs in their most natural state.

But this photoshoot was more than a simple display of our products. It was a narrative—a story about our commitment to beauty, quality, and the environment. Each piece of furniture was carefully arranged to tell a part of this story, set against the backdrop of a tropical countryside pulses with life and nature.

As the day progressed, so did the ambiance. The terrace transformed with the changing light, each phase of the day offering a different mood and aesthetic. The golden hour, with its warm, magical light, was particularly enchanting. It was easy to imagine a gathering of friends, a cocktail in hand, enjoying the perfect evening surrounded by Piegatto's elegant designs.

This photoshoot also served as a prelude to an exciting new initiative: Piegatto-themed dinners for local interior designers. These gatherings will be a space for the creative community to come together, share ideas, and foster a supportive and inspiring environment. Our photoshoot was a visual invitation to these events, showcasing not just our furniture, but the lifestyle and community we aim to build around it.

As night fell, the terrace took on a new character. Soft lights highlighted the sleek lines and curves of our furniture, creating an intimate and inviting atmosphere. The final shots captured the essence of what we aim to offer: spaces that are as beautiful as they are functional, perfect for every moment from dawn to dusk.

By the end of the day, as we packed up and enjoyed a well-deserved toast, it was clear that this photoshoot was not just about capturing images, but about celebrating our journey and sharing our vision. Through these pictures, we invite you to join us—whether at one of our dinners, through our blog, or by bringing a piece of Piegatto into your home.

Stay tuned for more stories, more events, and more inspiration. Here’s to celebrating design, one rooftop at a time.

Warm regards,

Photo: Javier Asturias

Credits
Concept: Giulia Richter
Direction: Alejandro Estrada Photographer: Javier Asturias
Styling and Coordination: Analuz Arevalo Styling: Crisol Estrada
Host: Pietro Estrada