Piegatto's Journey at High Point Market

How Did We Capture Attention?

By Giulia Richter

July 19, 2024

                                                                                                                                                                                                                                                             

Products are independently selected by our editors. We may earn an affiliate commission from links.

In the world of high-end furniture design, Piegatto is a name thatresonates with innovation and craftsmanship. This year, we embarkedon a bold new venture: participating in the prestigious High PointMarket. Held in High Point, North Carolina, this biannual event is thelargest home furnishings trade show in the world, attracting over75,000 attendees from more than 100 countries.

The journey to High Point Market was driven by a desire to connect with a global audience and showcase our unique designs. As a team, we poured our hearts into this project, carefully selecting the pieces that best represented Piegatto’s aesthetic.

The excitement and anticipation were palpable as we set up our first exhibition space in october, a process that taught us invaluable lessons in teamwork and collaboration. Every member of our team played a crucial role, from the meticulous planning and coordination to the creative staging of our booth.

The response to our first trip was overwhelmingly positive. Attendees praised the intricate craftmanship and innovate design elements that define Piegatto, and we left High Point with a sense of accomplishment and renewed inspiration. The success of our initial visit encouraged us to return later in the year, this time with an even bigger stand. It was all hands on deck as we prepared for our second appearance, determined to make an even greater impact.

Why is it such a big deal for Piegatto to be at High Point Market?

In April, it was our second time presenting at the fair, which is one of the key plataforms for focusing on our American performance. High Point is the place to be for showcasing our new products and gaining visibility in the competitive market. We seized this opportunity to showcase our new collection, including the standout art piece, Folia. It garnered great admiration and success and even found its new home!

It was also a time to admire the vibrant design community, united by a shared passion for showcasing and appreciating the brilliance of our industry. Noteworthy collaborations, such as Bunny Williams x Wesley Hall, added to the excitement, highlighting the dynamic and diverse nature of the event.

Photo: Crisol Estrada

Behind the scenes, our team’s camaraderie and dedication shone through.Working tirelessly to ensure every detail was perfect, from the selection ofour showcase pieces to the design of our expanded exhibition space. Theexperience strengthened our bond as a team and reinforced ourcommitment to excellence.

Looking ahead, we are filled with anticipation and excitement for ourfuture visits to High Point Market. Being part of such a prestigious eventtwice a year is a significant milestone for Piegatto, reflecting our growinginfluence and our dedication to pushing the boundaries of design.

We invite you to join us on this thrilling journey and stay tuned for moreupdates as we continue to make our mark at fairs around the world.

Stay tuned for more stories, more events, and more inspiration. Here’s tocelebrating design, one masterpiece at a time.

Warm regards,